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YouTube Giving Creators More Ways To Make Money

Youtube album art by magna x mora.

 YouTube will soon be giving creators more ways to monetize content and make money across all video formats.

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos.

This information was announced today as part of an inside look at YouTube’s roadmap for 2022, which also includes details about new features and changes to the viewing experience.

Here’s more about what YouTube has planned for creators and viewers this year. 


YouTube Shorts

Currently, creators can make money from YouTube Shorts via the Shorts Fund.

The Shorts Fund is available to all creators, even those who aren’t eligible to monetize regular videos.


YouTube Live

Creators will soon be able to make more money while streaming live on YouTube.

YouTube plans to give users the ability to purchase gifted channel memberships for other livestream viewers.




NFTs

Web3 opens new monetization opportunities for YouTube creators through technologies like blockchain and NFTs.

For example, creators can give fans verifiable ways to own unique videos, photos, art, and more.

Mohan says there’s a lot to consider in this area, so it may be some time before we see these new technologies added to YouTube.

 


Metaverse

Without revealing anything specific, Mohan says YouTube is working creating immersive experiences for users in the metaverse. This initiative will be focused on gaming content to start with, as YouTube works on ways to turn virtual worlds into a reality.

For more on what YouTube has planned for 2022, see the full announcement from Mr. Mohan read more.